Odea Edu Development, based out of Coimbatore, is a digital strategic startup firm helping businesses scale up from inception. From crafting compelling brands to executing seamless marketing campaigns, their comprehensive approach extends beyond digital transformation and experience, embracing overall growth.
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கோயம்புத்தூரைச் சேர்ந்த ‘ஓடியா எடு டெவலப்மென்ட்’, ஒரு டிஜிட்டல் உத்திப்பூர்வ ஸ்டார்ட்அப் நிறுவனமாகும். இது வணிகங்களை எண்ணத்திலிருந்து மேம்படுத்த உதவுகிறது. திரம் கொண்ட பிராண்டுகளை உருவாக்குவது முதல் தடையற்ற சந்தைப்படுத்தல் செயல்பாடுகளைச் செயல்படுத்துவது வரை, அவர்களின் விரிவான அணுகுமுறை டிஜிட்டல் மாற்றம் மற்றும் அனுபவத்தைத் தாண்டி ஒட்டுமொத்த வளர்ச்சியைத் தழுவுகிறது.
2024’இல் கரண் மற்றும் தீபிகா தொடங்கிய ‘ஓடியா டெவலப்மென்ட்’ வணிகங்கள் நிலையான வளர்ச்சியை அடைய உதவி வருகிறது. அவர்களின் சந்தைப்படுத்தல் உத்திகள் இலக்கு வாடிக்கையாளர்களுக்கு ஒரு நிறுவனத்தின் தயாரிப்புகள் அல்லது சேவைகளை திறம்பட வழங்குவதற்காக வடிவமைக்கப்பட்டுள்ளன. இலக்கு சந்தையை அடையாளம் காண்பது முதல் தாக்கத்தை ஏற்படுத்தும் பிரச்சாரங்களை உருவாக்குவது வரை ‘ஓடியா’ விரிவான சேவைகளை வழங்கி வருகிறது.
Started in 2024 by Karan & Deepika, Odea Development helps businesses achieve sustainable growth in today’s competitive landscape. Their marketing strategies are crafted to effectively present a firm’s products or services to the target audience. Odea offers extensive support, ranging from identifying the target market to developing impactful campaigns.
Business Profile Directory – Odea Edu Development, Coimbatore
✓ Company: Odea Edu Development
✓Product/Service-based Company: Service-based
✓ Industry/Specific area of business: Marketing
✓ Location: Coimbatore
✓ Year of Start: 2024
✓ Name of the business founder(s)/owner(s):): Deepika Sampath & Karan Prabhu
✓ Business Description: Odea Edu Development is a digital strategic partner propelling businesses from inception to scaling heights. From crafting compelling brands to executing seamless marketing campaigns, their comprehensive approach extends beyond digital, encompassing logistical and managerial support, serving as a one-stop solution for startups and established businesses.
✓ Business Mobile/WhatsApp No: +91-9344064924
✓ Email:odea.edu@gmail.com
✓ Web: www.odeaedu.in
✓ CIN: FR/Coimbatore/458/2022.
✓Service Description
– Search Engine Optimization (SEO): Enhancing the visibility of a website within search engine results
– Pay-Per-Click (PPC) Advertising: Developing and overseeing paid advertising campaigns on platforms including Google and various social media networks
– Social Media Marketing (SMM): Developing and interacting with a following on social media platforms
– Content Marketing: Developing and distributing quality content to engage and maintain customer loyalty
– Email Marketing: Sending focused email communications to cultivate leads and enhance conversion rates
– Influencer Marketing: Partnering with influencers to expand audience reach
– Analytics and Reporting: Assessing marketing effectiveness and delivering insights
Traditional Marketing Services
– Public Relations (PR): Management of media relations & building brand reputation
– Market Research: Collecting data to identify and understand target audiences & market trends
– Brand Identity & Development: Forging a strong brand image & messaging
– Advertising: Developing ad campaigns & placing ads in traditional media (TV, radio, print)
– Direct Mail: Sending physical marketing resources and materials to target customers
– Event Planning & Management: Organizing & executing events to support and enhance a brand’s image
Additional Services
– Website Design & Development: Designing visually captivating and user-centric websites
– Graphic Design: Creating logos, brochures, and other visual elements
– Video Production: Producing visually rich video content for marketing initiatives and online platforms
– Copywriting: Crafting engaging content for diverse marketing platforms
#Benefits:
– Overwhelming Workload: Marketing comes with running a business and can consume a lot of time and resources.
– Specialized Expertise: Marketing agencies speak the language of consumer behavior, market trends, and successful marketing techniques.
– Efficiency & Productivity: Businesses can increase efficiency and focus on their core competencies by assigning marketing tasks to an agency.
– Fresh Perspective: External agencies offer a fresh perspective to a company, resulting in inventive and creative marketing campaigns.
– Measurable Results: Data-driven strategies are used by marketing firms to monitor campaign performance and provide measurable outcomes.
– Access to Resources: Businesses may not have access to the same tools, technologies, and industry contacts that agencies come equipped with.
– Scalability: Marketing agency services can be flexible enough to meet the evolving needs of a business.
#Target audience:
– Small & Medium-sized Enterprises (SMEs): Companies rely on digital marketing agencies to reach their target audience because they lack in-house marketing expertise.
– Large Corporations: Even though they may have in-house marketing teams, they engage with agencies to handle specific digital marketing campaigns or projects.
– Individuals
– Consumers: This includes people who buy goods or services for their use.
– Influencers: Individuals with a sizable social media following making them potential candidates for collaborations or product endorsements.
Others
– Non-profit organizations: Deploying Digital Marketing to interact with supporters, raise awareness, and collect funds.
– Government agencies: Public education on government programs, services, and policies.
– Digital Marketing generally helps target anyone looking to use online channels to reach a particular audience.
Market segmentation (w.r.t. product/service line) – Business Size
– Small Businesses: These clients generally have tight marketing budgets but expect strong outcomes. They give priority to quick ROI and economical solutions.
– Medium-Sized Businesses: These companies need more complex strategies but also have more resources. Often, they aim to strike a balance between price and quality.
– Large Corporations: These clients typically have bigger budgets and more complicated marketing requirements. They often need specialized services and expertise.
Industry
– E-commerce: Online-only retailers and brands face specific marketing opportunities and challenges.
– Technology: To reach their target audience, tech companies frequently need to employ specialized digital marketing strategies.
– Healthcare: There are specific rules and regulations and marketing challenges in this industry.
– Finance: Financial institutions are subject to stringent compliance regulations and require customized marketing strategies.
– Retail: Retailers face significant competition and necessitate effective strategies to enhance both in-store and online sales.
Marketing Maturity
– Early-Stage: Clients with minimal marketing expertise or resources available
– Developing: Businesses having a degree of marketing experience yet aiming to enhance their strategies
– Mature: Clients having developed marketing teams but are in search of expert support
Budget
– Low Budget: Clients with constrained marketing expenditures
– Medium Budget: Businesses with moderate marketing budgets
– High Budget: Clients with substantial marketing budgets.
Locations
– Local: Businesses functioning within a defined geographic locale
– Regional: Companies catering to an extensive geographic territory
– National: Businesses conducting operations on a national scale
– International: Companies with an international footprint
✓ No. of full-time employees: 8
✓ Working Days/Hours: Mon-Sat (10pm to7pm)
✓ Address: 114-138, Podanur Main Road, Coimbatore, Tamil Nadu-641023.
✓Association any co-working space/shared workspaces: By The Startups
✓ Social media: Linkedin | Instagram
Business Story – Odea Edu Development
Background
At a time when gender disparities are prevalent within the salaried workforce in India, with women earning approximately 24% less than their male counterparts. This wage gap significantly impacts women’s ambitions and their capacity to engage in formal employment, often leading them to pursue entrepreneurial ventures instead. This goes without saying that entrepreneurship provides individuals, especially women, with greater autonomy over their schedules, flexibility, and financial independence they highly appreciate.
According to data shared by ‘Tide’, a business financial platform and the leading provider of digital business banking services in the UK, women entrepreneurs in smaller cities and towns throughout India are leading the way in the adoption of digital solutions. The theme too for International Women’s Day 2024 is ‘Inspire Inclusion’, which positions women business owners as ‘Atmanirbhar’ (self-reliant).
There is a prevalent belief that entrepreneurs in metropolitan areas are empowered with updated technological skills. However, an increasingly ambitious demographic in Tier 2, 3, and 4 cities is demonstrating a strong interest in digitizing their businesses to enhance efficiency and reduce expenses. It is fair to assert that women entrepreneurs hailing from smaller Indian towns are becoming the genuine exemplars of ‘Nari Shakti (Women’s power).
The startup story of Odea Edu Development follows a young woman from a small town who is determined to establish a significant reputation and appears to be progressing toward her desired goal. Deepika, the startup founder, who has an MBA degree, with previous work experience leading the QC department of a testing laboratory and business affairs in a digital marketing training firm, neither had the financial resources nor the ability to engage in any high-risk major undertaking. She joins hands with Karan Prabhu, the startup’s co-founder, who has a Mechanical Engineering degree and comes with diverse work experience.
How it started?
Deepika says,” It began with a small local business struggling to stay afloat. They were drowning in a sea of competitors, their online presence a mere ripple. Out of curiosity, I rolled up my sleeves and dived in. With a blend of intuition and data, I crafted a digital strategy. Their website transformed into a vibrant storefront, social media channels buzzed with engagement, and soon customers were flocking. The once-quiet shop was humming with activity. That night, as I watched their sales figures soar, I realized I wasn’t just good at this; I was a digital alchemist, capable of turning online dreams into tangible results. It was then I knew I had to share this power, to help more businesses unlock their digital potential. And so, the idea for my digital marketing company was born.”
Problem Statement
“We specialize in helping businesses reach more customers. Our marketing strategies are designed to introduce a business’s products or services to the right audience set. From identifying the target market to creating effective campaigns, we provide comprehensive support. Our goal is to boost our client’s business visibility and drive growth,” says Karan. The startup team is ably managed by its director Harsh Vardhan; Sharmila Rozario, Social media manager and Gokul Rajendran, Technical head.
Startup Risks
Rapid technological advancements, intense competition, economic fluctuations, evolving customer preferences, platform dependencies, and talent acquisition challenges pose significant risks for this startup. However, mentors, legal advisors, and logistics experts have been instrumental in their growth. Their guidance has shaped their business strategy, ensured legal compliance, and optimized their operations. These partnerships have been crucial in delivering appreciable value to their clients. She says, “The business is entirely bootstrapped with no external investments or loans. All operational costs are covered by the founder team’s resources.”
Notable achievements
“Launched just three months ago,” says Deepika, “we’ve already secured four clients and reached approximately 2-3 lakh people in Coimbatore alone through our digital marketing efforts yielding impressive initial results.”
“In five years, we envision being a comprehensive business support ecosystem. Beyond marketing, we’ll offer a wide range of services, including training and development. Our goal is to empower businesses and individuals through knowledge and support.”
– Deepika, Founder – Odea Edu Development, Coimbatore
USP:
Karan says, “We’re not just a marketing agency. We position ourselves as a business partner from day one. Beyond crafting compelling brands and strategies, we offer a comprehensive suite of services ranging from legal and logistical hurdles to HR management and inventory control. Our comprehensive approach empowers businesses to focus on growth while we handle the rest, being an active collaborative partner.
“My team is still in the early stages of development. We have significant goals to accomplish when it comes to branding, packaging, and marketing which could greatly benefit us in the long run, she states. “The results we have achieved thus far are solely due to word-of-mouth recommendations and our personal endeavors within our community,” she adds.
Users search for the startup’s profile using the following Keywords:
Marketing companies in Coimbatore, Trippur & Pollachi, Digital Marketing Agency, Startup support, Market analysis, Business planning services, startup business directory, Business Social Organization, Tamilnadu startups directory, Startup networking forum & community, South India